Sort and Output scripting

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  • Sort and output: pick 6 nudges for the email
    • (Sort and Output scripting)
    • Flow into a “output files” (this was for different time delivery)
    • Content code issues (including variable block construction)
      • Static vs. dynamic blocks
      • Every email should have an inspirational quote or tidbit at the end of it (part of the secondary Action Point push)

Sort

Narrative

(code pulled from Run Melvin)

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Output

Narrative

(add code pulled from Run Melvin)

(layout email format)

    • Initial email contents
      • Intro
        • “You’ve started the journey to your Perfect World”
        • Your test looked where you’re at and efforts you’re making in three categories or what we call – the pillar of health and well-being. These pillar support you on your journey. It’s all about your journey and the efforts you make.
      • Pillar descriptions (layout the things the assessment looked at)
        • Social
        • Mental
        • Physical
      • Score graphic: possibly offer an explanation based on canned content representing ranges (both scores for each pillar)
      • Nudge explanations (initial push and ongoing support from the 3.0 network
      • Nudges: 1 or 2 for each pillar
        • possibly reference an ongoing efforts (probably Phase 2)
    • Morning/evening emails contents
      • Work off (condense) for IAS contents
    • Make sure Campaign layouts have heading fields (catchy heads)
    • Simple fonts